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Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands
MSRP: $24.95
Your Price: $16.47
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Manufacturer: Peachpit Press
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Zag: The Number One Strategy of High-Performance Brands Features

ISBN13: 9780321426772
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

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Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD
 

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Additional Zag: The Number One Strategy of High-Performance Brands Information

The author argues that in

Today you have to out-position, out-maneuver, and out-design the competition. The new rule?

"When everybody zigs, zag. The new rule?

"When everybody zigs, zag. The new rule?

"When everybody zigs, zag.

The new rule?

"When everybody zigs, zag. The new rule?

"When everybody zigs, zag. In his first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.

For a quick peek inside ZAG, go to www.zagbook.com.

In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

 

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